Google Consent Mode v2 and the DPDP Act: How Indian Websites Should Configure Tags in 2026
Consent Mode v2 is a Google Ads requirement. The DPDP Act is Indian law. They are not the same thing, and configuring one does not satisfy the other. A practical setup guide for Indian websites running GA4, Google Ads, and Tag Manager under DPDP.
Google Consent Mode v2 introduces four key signals (`ad_storage`, `analytics_storage`, `ad_user_data`, and `ad_personalization`). Under DPDPA 2023, all four signals must default to `denied` on page load for Indian visitors until the user takes a clear affirmative action on your cookie banner.
ConsentLedger natively integrates with Google Consent Mode v2 out of the box — blocking non-essential analytics and marketing tags prior to consent and dynamically firing the `gtag("consent", "update", ...)` event the moment a user accepts specific categories.
Need help implementing this under the DPDP Act 2023?
Talk to our legal advisors at Manoj Bhagat & Associates or estimate your annual compliance cost in 30 seconds.